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Since its launch in 2012, the dating app, Tinder, has received quite a bit of publicity.It's one of the most popular lifestyle apps with over 10 million daily active users.For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.Users swipe right if they like what they see and swipe left if they don’t.
Thus, users can quickly view hundreds of local singles and decide with a quick swipe of their finger if they’re interested or not.Both studies showed that the trendiness and excitement of the app were larger drivers of its use than motivations that relate to what most users believe to be its purpose (dating/sex).It can also help to fulfill our needs for self-worth. On the other hand, not receiving matches could damage self-worth, and in fact, Le Febvre found that lack of success on Tinder, including not receiving matches, was one of the main reasons users quit the app. In Le Febvre's qualitative study, 77% of the respondents indicated that they had met a match in person at some point, with the average participant reporting 4.58 offline meetings with matches.Participants in the Dutch study seemed to be less successful on Tinder.Slightly fewer than half of the participants (45.5%) had gone on an offline date with a match, and 18.6% reported having had a one-night stand.
As can be seen in the table, using the app for casual sex and hookups was actually less common than these other motives.