While technology is able to help us in many ways, it often relies on societal changes to take place in order for it to fully succeed.
So, there’s still plenty of work to be done in the offline world if peoples’ love-searching online is to bear fruit.
Online dating is a lucrative industry – recent research estimates that dating apps contribute a staggering £1bn to the UK economy every year – so it’s hardly surprising that new services, both big and small, are springing up faster than you can say ‘I love you’.
How can tech startups and scaleups break through the noise?
In fact, Bradley says there are still opportunities to innovate on process, move into new verticals and address local idiosyncrasies.“We’re super strong with regards to data science, AI and machine learning and there’s no reason why the next gen can’t emanate from the UK,” he said.
According to Bradley, experimentation and iteration is already happening across the industry.
from PM to PM Karl-Lennert-Krebscentrum, conference room (3rd floor) Program as pdf.
A fresh survey from one of the most popular dating apps on the planet has revealed some naked truths about the dating habits of the Millennial set, by comparing experiences between online and offline daters.
People are active on multiple platforms – perhaps to enjoy the game, perhaps to maximise chances of an ideal outcome,” Bradley continued, adding that there seems to be a noticeable shift in the industry toward establishing more meaningful connections.“Many have noted that while sex has never been easier to find, it has never been harder to find love.The US has the strongest tech ecosystem and as a result leads the way in a lot of markets, particularly consumer ones,” he added.But that’s not to say the UK can’t compete in the global arena.Many early starters are those who have simply bolted on existing tech to a successful dating app.French-born dating service Once seeks to match you using real-life human matchmakers and also has a Heartbeat feature, which monitors your pulse response to every suggested match using your Fitbit.
And will we ever see a UK homegrown dating tech success story? Matthew Bradley, an investor at early stage London-based VC fund Forward Partners, is just one of many.“It’s a very competitive market, though there’s a gorilla in the form of Match Group.